look the
Colors!
Caffè Mauro — pack red

Caffè Mauro

ILLUSTRATION – PACKAGING – SOCIAL – MOTION GRAPHIC – 3D ART Credits: Absoluta srl
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For the new positioning of Caffè Mauro, the packaging was redesigned to break the traditional visual codes of the retail coffee category.
Breaking the visual codes
of the category
Proprietary illustration
system
Vibrant and
unconventional palette
Distinctive Mediterranean
visual language
Strong shelf
recognition
Mediterranean lifestyle
expression
Caffè Mauro — yellow
Caffè Mauro — brown
Caffè Mauro — orange
Caffè Mauro — light blue
Caffè Mauro — blue

This is how the new packaging system of Caffè Mauro was born

No longer just product packaging, but visual expression of the

Mediterranean Way of Life

Caffè Mauro — yellow Caffè Mauro — brown Caffè Mauro — red Caffè Mauro — orange Caffè Mauro — light blue Caffè Mauro — blue