A spread that doesn't replace — it expands the possibilities in the kitchen.
Kioene expands its plant-based universe by entering the spreadable segment with the launch of "Lo Spalmabile Vegetale".
A packaging and communication project supports this positioning through a visual language that is fresh, essential, and luminous.
To communicate plant-based in a simple and desirable way, transforming a functional product into an authentic and accessible taste experience.
Packaging design and art direction, product photography, 3D studies, logo optimization, print proofing, colour verification, and print-ready artwork.
A spread that doesn't replace — it expands the possibilities in the kitchen.