Art Direction – Graphic Design – Packaging – Motion Design – AI
Credits: Absoluta srl
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To celebrate 120 years of the Matilde Vicenzi brand, we reimagined one of its most iconic products through a special edition capable of bridging tradition and innovation.
This is how Vicenzovo Pink was born: the first strawberry juice–flavoured ladyfinger, designed to introduce a new visual and flavour identity to the category.
Opening up to new aesthetic codes
and new consumption occasions
Fresh, pop and original visual language,
maintaining the Matilde Vicenzi look & feel
Because even a ladyfinger can have a chromatic identity crisis and decide to go pink. And, inexplicably, it can work.
