Mondadori Duomo
ILLUSTRATION – EXPERIENCE – SOCIAL – MOTION EDITING – GRAPHIC DESIGN
Credits: Absoluta srl
Scroll
Mondadori Duomo. Piazza Duomo, Milan. 2.5 million visitors per year. In 2023 a radical transformation: from Megastore to Flagship Bookstore. A relocation of just a few metres that changes everything — the concept, the audience, the language.
Breaking the traditional codes of cultural communication. Reaching a younger, international, social-oriented audience. Transforming a bookstore into an iconic destination capable of bringing the imaginative universe of books to life.
The campaign physically takes over the city. Station domination, storefronts, billboards. The visual language of the new Mondadori Duomo materialises across the urban fabric of Milan.
The campaign physically takes over the city. Station domination, storefronts, billboards. The visual language of the new Mondadori Duomo materialises across Milan.
The opening event transforms the bookstore into an experiential space. Art direction, in-store decals, print materials and real-time social content throughout the launch day.